Apple stores may get iPhone-connecting transmitters
Apple is likely to equip its retail stores with transmitters that connect to visitors' iPhones and provide messages based on the products of their interest.
The iBeacon transmitter system has been designed to enhance the shopping experience of people who visit the store.
According to Cnet, the transmitters would connect to a user's iPhone and send messages as the user takes a look around products in the store, offering more product information or invitation to workshops.
The report said that stores such as Nordstrom experimented with such a system before bringing in the wrath of customers who discovered they were being tracked as they wandered through the store.
The iBeacon transmitter system has been designed to enhance the shopping experience of people who visit the store.
According to Cnet, the transmitters would connect to a user's iPhone and send messages as the user takes a look around products in the store, offering more product information or invitation to workshops.
The report said that stores such as Nordstrom experimented with such a system before bringing in the wrath of customers who discovered they were being tracked as they wandered through the store.
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